Sleeve and post advertising display



June 7, 1960 E. STEIN SLEEVE AND POST ADVERTISING DISPLAY Filed Feb. 13, 1958 INVENTOR. ELME A. 5751M M2. m-m

United States Patent SLEEVE AND POST ADVERTISING DISPLAY Elmer L. Stein, Milwaukee, Wis., assignor to Eye-Beam Displays, Inc., Milwaukee, Wis., a corporation of Wisconsm Filed Feb. 13, 1958, Ser. No. 714,980

9 Claims. (Cl. 40-311) This invention relates to a sleeve and post advertising display.

The advertising material is printed on a lightweight paper web or the like folded to provide a fiat sleeve, the terminal margins of the web lapping at one side of the sleeve which is uppermost in use. The supporting post extends through the side panel of the sleeve which is lowermost when the sleeve is in use and is connected with the lapping margins at the side of the sleeve which is uppermost, two kinds of connection being illustrated, both of which interlock the lapping sides to preclude them from separating.

The material usedis so light that it would have little stiffness and would not be suitable but for the fact that it is tensioned to maintain the two broad face panels of the sleeve perfectly fiat for proper display of their advertising message. To this end, the lapping margins providing the top side of the sleeve and the opposite margin at its bottom side are slotted to receive the shouldered ends of biasing strips which have sufiicient inherent resilience, and sufficiently exceed in length the vertical dimension of the sleeve that their tendency to expand provides the requisite tension on the face panels.

In the drawings:

Fig. 1 is a view in perspective of an assembly embodying the invention.

Fig. 2 is a detail view in cross section taken on the line 2-2 of Fig. 1 and partially broken away.

Fig. 3 is a fragmentary detail view taken in section on the line 33 of Fig. 1.

Fig. 4 is a fragmentary detail view taken in section on the line 4--4 of Fig. 1.

Fig. 5 is a View in perspective showing an incompletely folded sleeve prepared for use in the device of Fig. 1.

Fig. 6 is a view in perspective showing one of the sleeve tensioning inserts.

Fig. 7 is a fragmentary detail view in plan showing a modified embodiment of the invention.

Fig. 8 is a fragmentary detail view taken in section on the line 8-8 of Fig. 7.

Fig. 9 is a fragmentary detail view in plan of an end panel portion of the sleeve prior to deformation of parts thereof into interlocking engagement with the supporting tube or post.

The post 10 may, if desired, be made up in sections 11 and 12 connected together by a dowel 13 and having a similar short length of doweling projecting at 14 at the upper end of the post. The post and dowel may conveniently be made of cardboard tubing. The tubing used is desirably of such a diameter as to be adapted for telescopic engagement over the mouth of a bottle 15 which serves as a base for the support of the post in an upright position. If the bottle is provided with a crown cap 16 as disclosed in my companion application Serial No. 659,410, the peripheral prongs inherently provided by an application of the crown cap to the bottle dig into the cardboard of the tube section 12 to maintain a firm connection of the post with the bottle.

The sleeve generically designated by reference character 20 comprises a paper web folded to provide a bottom side panel 21 with which face panels 22 and 23 are integrally connected on the fold lines 24, 25. Integral with the face panel 22 is atop side panel 26 defined by a fold line 27. Integral with face panel '23 is a top side panel 28 defined by fold line 29.

Centrally of the bottom side panel 21 is a hole at 30 sufiiciently large to receive the post section 11. The top side panels 26 and 28 have registering holes 31, 32 which are desirably slightly smaller in diameter than hole 30 so as to receive the dowel 14 without being sufliciently large to slide down over the post section 11. With the panels 26, 28 superimposed in registration with each other as shown in Figs. 1 and 2, the dowel 14 may be thrust through the registering openings 31, 32 where it firmly connects panels 26, 28 against separation and maintains the face panels 22, 23 in parallelism. The weight of the entire sleeve 20 is supported on the shoulder provided between the post section 11 and the dowel 14 as clearly appears in Fig, 2.

The weight of the sleeve itself tends to maintain the face panels 22 and 23 flat, but since the material used is very light, thereis not ordinarily weight enough to be adequate to assure the best results. Accordingly, it is preferred to provide near the ends of the bottom side panel 21 transverse slots 34, 35 and to provide similar slots 36, 37 in top panel 26 and 38, 39 in top panel 28.

The biasing members 40 have shoulders formed at 41 by projecting tongues 42 at their ends. The tongues are of appropriate width to be received into the several transverse slots above described, and the length of the biasing member between its shoulders 41 is slightly greater than the vertical dimensions of the respective wall panels 22, 23 so that when the shoulders 41 engage the upper and lower side panels, with the tongue 42 projecting through the slots, the biasing members will be bowed as shown in Fig. 4 and in dotted lines in Fig. 1.

The biasing members may be made of plastic or of metal or of cardboard, the latter being preferred from an expense standpoint and being adequately resilient for the purposes of the present invention. The bowed members exert resilient bias as a result of tending to assume their normal shape shown in Fig. 6. In consequence, they exert thrust upon the upper and lower side panels of the sleeve in a direction tending to separate such panels, thereby subjecting the face panels 22 and 23 to a uniformly distributed tension.

The embodiment of Figs. 7 to 9 is included to show that it is not necessary to use any part of the post as a means of interlocking the lapping top side panels 26 and 28 against relative separation. In this construction, the post section 11 is unchanged but the dowel 14 is omitted. The top panels 26, 28 lap as before but instead of being provided with holes, they have registering transverse slits 44 and arcuate slits 45 and 46 in the pattern shown in Fig. 9.

When the sleeve is set on top of the post 11, the thrust of a finger or other implement through the slit areas of the lapping top panels 26, 28 will deform them as shown in Figs. 7 and 8, the portions 47, 48 at opposite sides of the slit 44 being deformed downwardly into the upper end of the tube section 11, thus keying the top side panels to each other and interlocking the sleeve with the upper end of the post section 11. It will be understood that the biasing means, if used, may be identical with that already described.

While the foregoing description refers to the lapping of flanges 26 and 28 to constitute the top side panel of the sleeve, this being my preferred embodiment of the invention, it will be apparent that the sleeve is not necessarily this side up, and certain of the appended claims refer generically to the structure without reference to any definition of the lapping flanges as constitutby fold lines between the vertical panels, and the upper side panel comprising flanges connected with each of the vertical panels, the said flanges lapping in substantial face contact and having means keying them against relative separation of the vertical panels, together with a supporting postextending through the lower side panel and connected'with an upper side panel of said sleeve. Y '2. The device of claim 1 in which the keying means comprises an extension of said post. 3. The device of claim 1 in further combination with biasing means within the sleeve, having tongue means constituting a part of the keying means aforesaid, the biasing means subjecting the upper and lower side panels to pressure in a direction tending to separate them, whereby to tension the vertical panels. 4. An advertising display comprising a sleeve comprising broad face panels and relatively narrow upper and lower side panels, each such face panel having at least one of said last mentioned panelsconnected therewith, thepanels so connected lapping in substantial face eonta'ct the upper and lower side panels having 'aper tures, and a supporting post having a' portion extending through the lower side panel aperture and another portion seated against an upper side panel portion in registry with an upper side panel aperture, and means keying said upper side panel portion to said post.

5. The device of claim 4 in which the post has a dowel extension through the upper side panel aperture and comprisingthe keying means aforesaid.

6. The device of claim 4 in which the said upper side panel portion has integral flaps deformed into the upper end of the post and constituting the keying means aforesaid.

7. The device of claim 4 in which the sleeve has slots in its upper and lower side panelsand biasing members disposed within the sleeve, and having tongues extending through said slots and constituting means further keying said lapping panels'against movement in a direction which would involve the separation of said face panels.

8. As a new article of manufacture, a sleeve comprising an endless web having transverse score lines defining a side panel, and contiguous fac e panels and other score lines defining lapping side panels connected with respective face panels, the several side panels having openings which register in the case of the lapping side panels and are disposed respectively near the ends of the sleeve, the sleeve having tensioning struts bowed within the ends of the sleeve and engaging portions of the side panels near the slots therein, the said struts having extension tongues projecting through the slots :and anchoring the struts Within the sleeve while keying the lapping side panels against separation.

9. The device of claim 8 in further combination with a supporting post for which one of said side panels is provided with an aperture, the opposite side panel of the sleeve having an opposing aperture, and means for the keyed engagement of the last mentioned side panel with the post.

Walthen Sept. 10, 1946 Leander June 14, 1955 

